Meet the Founders

Niche Cosmetics was created by two friends from two different industries, Skincare & Makeup. For those that understand that skincare is pivotal in order to create flawless makeup looks will appreciate the notion behind the brand.

Niche cosmetics is the official marriage of skincare and makeup. With over 28 years of combined experience in the professional makeup and skincare industries we’ve created magic. Our products are for every skin colour and type, free from alcohol and kind to your skin. Our mission is to be the worlds pioneers in products that create iconic makeup looks”

Our first Founder Saima Akram was inspired to start her very-own hair and make-up training empire using her experience at globally renowned fashion houses. Having worked across all media including TV, fashion, editorial, advertising and featured in publications all over the world, Saima launched her academy whilst continuing her passion in hair and bridal make-up for services for special occasions. Having worked on thousands of faces creating hundreds of looks, there’s no one better than her to understand what it takes to create an iconic look.

Faryaal Hussain our second founder has a background in complex family law issues, but took her interest in skincare to the next level and launched her very own skincare brand In 2017 which has served customers across the world including in leading retailers like John Lewis. Faryaal understands the science behind formulations and knows what your skin needs to look flawless. She is known for her natural and effective formulations which boast to be 100% natural and cruelty free.

The two powerhouses combined and Niche was born. There motto is simple be kind to your skin and create magic in your makeup.